Just Clear makes space for better marketing results with Trustpilot
Problem
Trust is extremely important in the clearance industry to give assurance that properties will be treated with respect and clearances will be handled in a responsible manner
Solution
Just Clear joined Trustpilot ten years ago to increase customer trust, engagement, and sales
Result
A 5-star average on Trustpilot, a 15% increase in on-site conversions, and a 10% increase in Google Ads CTR
Just Clear’s journey with Trustpilot
When Just Clear came to Trustpilot over a decade ago they needed to build customer trust and increase engagement and sales. Trust is especially important in the clearance industry to give assurance that all clearances will be handled in a responsible and professional manner. There has been a rise in issues in the UK when it comes to how clearance companies are getting rid of the items they clear out. This includes dumping what they clear into forests, on roads, and in other unsustainable ways that damage local communities. For consumers who care about their communities and the environment at large, finding the right clearance company that will handle their property with care is crucial.
Although Just Clear initially started on Trustpilot’s entry level plan, they quickly saw the value of Trustpilot when it comes to building credibility with consumers and attracting new clients. They upgraded to a more comprehensive plan to take advantage of added review widget options, more ways to showcase reviews in marketing materials, and the ability to use their API to automate review collection and management. The hope was that they could build a stronger brand online and increase inbound inquiries and conversions. The results they’ve been able to achieve have exceeded those expectations.
20%
Increase in email open rates
15%
increase in on-site conversions
10%
increase in Google Ads CTR
Better marketing results starts with effective review management
Just Clear knows that managing reviews effectively is the first step to a great customer review program. Reviews don’t improve your conversion very much if your reviews aren’t great in the first place. Just Clear began sending automated review invitations through Trustpilot and actively engaging with all customer reviews, thanking clients for positive reviews and addressing any concerns raised in negative ones.
This helps them show the world that they’re committed to providing excellent service and improving any internal processes that are causing negative reviews. They train their staff with these insights to ensure everyone is aware of historical problems for their customers to continually enhance their overall service offering.
Better metrics across all channels
Once they started taking the time to respond to reviews — and improve their business around customer feedback trends — the number of great reviews only kept growing. Channeling all of this 5-star customer feedback into better marketing results became incredibly easy. And including their TrustScore and reviews throughout their customer journey — everywhere from flyers to key site pages — quickly started showing improved ROI. By incorporating Trustpilot review content in their email campaigns they were able to increase open rates by 20% and conversion rates by 15%. Trustpilot reviews also qualified them for Google store ratings and increased click-through rates on their Google ads by 10%. And they’ve made a point to include Trustpilot widgets across their site, on their homepage, service-specific pages, and their checkout page. Optimising their site by including reviews across many key points has increased their on-site conversion by an average of just under 15% across these pages.
“We are incredibly grateful to Trustpilot for helping us build a strong reputation and achieve our business goals. The platform has been instrumental in our growth and we look forward to continuing our partnership in the years to come.”