How Flinders use reviews to build trust throughout the customer journey

Flinders is a Dutch luxury online furniture shop, selling everything from beds, tables and sofas; to lamps, chairs and bathroom cabinets. They also have a beautiful store and showroom in Zaandam, near Amsterdam.

The company prides itself on being customer-centric, and chose Trustpilot to prove it.

Since then, the team has collected 4,300 reviews across 3 markets (The Netherlands, Belgium and Germany), and has achieved a great 8.8/10 rating in the Netherlands, and an amazing 9.1/10 rating in Belgium.

Flinders believes in delivering the best customer journey possible. To do so, they showcase their Trustpilot reviews across all channels. Trust marks help consumers make more informed decisions, and Flinders has experienced a drastic increase in click-through rates since leveraging their Trustpilot rating on-site and on SERPs (search engine results pages) with Review Snippets.

Customer reviews have also helped the company build credibility in new markets, as well as identify pain points and areas of developments in the business.

In this video case study, Geert-Jan Smits, Founder & CEO of Flinders Design, explains how gaining consumers insights with Trustpilot has allowed the business to improve their customer experience and grow globally.

Discover their story below.

Find out how Trustpilot reviews could help your business too, request a free demo below.