Biz2Credit helps businesses through the lending process. Trustpilot helps those businesses know they can trust Biz2Credit.

Building trust as Biz2Credit's foundation

Biz2Credit’s mission is simple. They’re dedicated to empowering small businesses by providing quick and easy access to funding when they need it most. They use technology to simplify this process and provide a variety of products like working capital, term loans, and commercial real estate loans, to make funding straightforward and seamless for their customers. 

But small businesses have a lot of options for funding and those options can feel overwhelming and confusing. On top of that, the lending industry is also often viewed with skepticism, making building trust with their audience even more challenging.

That’s why trust has to be the foundation of everything they do. It helps them build confidence and foster long term relationships with their clients. The happier Biz2Credit’s customers feel about Biz2Credit, the more secure their new customers can be about their own financial futures and decisions. And while their customers already know they’re in good hands from working with them, they needed a way to communicate this to potential clients who hadn’t worked with them before. 

Walking the walk with Trustpilot

Biz2Credit wanted a way to actually show trustworthiness to potential customers, not just talk about it. So they came to Trustpilot to help them build trust online in a more organic and natural way.

One of the first things they noticed was how user-friendly the platform felt. It was incredibly easy for each team member who used the platform to view all incoming reviews, monitor performance, and make necessary adjustments from day one. They cite the dashboards particularly as a key driver in helping them maintain high levels of customer satisfaction by pinpointing exactly where improvements can be made for their customers. And on the occasions when they have needed help, they’ve always received very prompt support and guidance from the Trustpilot team.  

A big part of the reason they chose Trustpilot as their review platform is because it’s an open platform with a 0 tolerance for fake reviews. Trustpilot is one of the only platforms where anyone is free to leave a review and they don’t need to be invited by the business they’re reviewing. And with fake review detection software in place to help remove fraudulent or purchased reviews, this helps them signal to consumers that their reviews can be trusted. For businesses that want to build trust online, using a review platform that takes these measures to guard the integrity of the platform is crucial.

Guiding their business with customer feedback

Customer reviews have helped Biz2Credit boost their visibility and credibility across the board, from their marketing channels to their website. But this only works so well for them because they use their customer feedback to actually improve their business, instead of just looking for marketing improvements. This is why Biz2Credit has a 4.6 on Trustpilot — much higher than their industry average of 3.9.

Biz2Credit has prioritized customer satisfaction, clear communication, personalized service, and swift customer responses since the start of their business. But their customer reviews are the best tool they have to ensure that they never stop improving in these areas. Trustpilot’s dashboards help them easily see any trends in their reviews — both good and bad — so they always know what to fix, adjust, and improve as a business.

When breakdowns do occur in customer communication or satisfaction, their customer reviews help quickly highlight the issue for them so they can fix their processes. And when this does happen, they’re able to quickly respond to customer reviews and show the customer that they’re listening. 

When someone takes the time to leave a review, Biz2Credit always takes the time to respond. It’s an important part of their commitment to taking care of their customers. For unhappy customers this, of course, means resolving the issues they’re having. But for happy customers it means helping them feel heard and building stronger relationships with them.

Less guesswork and higher retention rates

Trustpilot helps Biz2Credit truly understand their customer needs, removing the guesswork around running their business. They don’t need to base their decisions off of impulses or industry trends. They can use their review insights to tailor each aspect of their business to what their customers want. This helps them build trust with potential clients and leads to much higher retention, lowering the amount of money they need to spend on acquiring new customers. 

And on the occasions when a customer does have a bad experience with them, Trustpilot gives them a channel of communication, to resolve their issue and retain them as a customer. This is a big part of why their TrustScore only continues to grow.

It’s not only the negative feedback that helps Biz2Credit grow. The positive feedback helps them, by reassuring them that they’re focusing on the right things as a business. For their customers, looking for a loan for their small business can be a scary and vulnerable place. And it can have serious consequences when those customers aren't able to secure one. A lot of their positive feedback talks about how Biz2Credit was able to help them through difficult and uncertain times, becoming a trusted partner for them.

Some of the specific reviews they’ve loved most have been around how Biz2Credit was able to help them grow their business at a very critical time, when no other lenders would help them. This is exactly what Biz2Credit set out to do — to be there when they need it most and make a real difference in their success. Trustpilot is the tool that helps them ensure they’re always showing up exactly how their customers need them to.