DogSuppy: A better dog life, innovation, higher conversions & ROAS
At DogFlippy, the mission is to improve the lives of every dog and its owner. With a deep passion for animal welfare and years of experience in the industry, they offer natural dog supplements and products that contribute to the health and happiness of dogs. Since its inception with Trustpilot reviews, it has seen significant improvements on several fronts, including an increased conversion rate, higher ROAS & product optimizations.
At DogSuppy they work carefully on quality and customer trust, with the help of Trustpilot they have achieved impressive growth. Here's how DogSuppy improves the lives of dogs and their owners with innovation, dedication, and reviews.
DogSuppy.com uses Trustpilot to collect and display reviews. The current counter stands at more than 4,800 with an average score of 4.7 out of 5. These metrics are prominently displayed with Trustpilot's review widgets on almost every web page. After implementing the widgets on the website, the website conversion rate has skyrocketed.
10%
Higher Return on Ad Spend (ROAS) on average
15%
Increased website conversion
4,7
TrustScore with 4,800 reviews
Collect reliable reviews
DogSuppy, originally mainly strived to quickly collect a high number of reliable reviews. Thanks to their Trustpilot subscription, they can automatically send invitations to all their customers, so that they can give their feedback in a neutral and honest way.
DogSuppy uses the Shopify integration to send the Trustpilot review invitations. Four to seven days after an order, they ask customers to rate their service and delivery, and after 21 days, they ask for product reviews. These automatic invitations provide valuable insights into their performance and help their research and development tremendously. They are able to continuously improve their scores and therefore always know what they are focusing on.
“The goal was to get to 500 reviews as quickly as possible. We want to show that we are the leader with the best intentions in the dog supplements market. For us, one of the few objective criteria was to demonstrate a positive and high score on Trustpilot.”
Building a good online reputation
Everyone knows that customers often search on Google first. Trustpilot's organic reach ensures that potential customers can quickly verify DogSuppy's reliability and product quality. If people see early on in the customer journey that the brand is reliable, they will benefit from this later in the customer journey.
“I would recommend Trustpilot to others, because Trustpilot appears high in the organic search results when people search for the reliability of your brand or product. Your customer sees the good score immediately and therefore knows that you are a reliable brand.” - Nicolas Buysschaert - Co-Founder, DogSuppy
Higher website conversion
Through the same Shopify integration, it is easy to implement the Trustpilot widgets on the website. This way you can show the right reviews at the right time in the customer journey. DogSuppy integrated these widgets on their homepage and product pages, which led to an increased conversion of 15% on average compared to the previous average percentage.
In addition, DogSuppy also uses the product-specific review scores to discover trends in popular products and to put them in the spotlight on the website.
Higher ROAS with Trustpilot
The Trustpilot score and reviews are displayed on various channels, including Facebook and Instagram, and in specific campaigns. They use the feed of their Trustpilot ranking and customer reviews in both prospecting and retargeting campaigns. The marketing team saw that the Return on Ad Spend (ROAS) is on average 10% higher for ads with Trustpilot content compared to ads without these indicators.
“Trustpilot is an important marketing asset, both for consumers to see if we are a trustworthy brand, and for our retailers to see if customers are satisfied with our products. We therefore saw a 10% higher ROAS with Trustpilot content.”
- Chamzat Tambiyev - Co-Founder, DogSuppy
Product optimization
At DogSuppy, they know that you have to wake sleeping dogs to be able to innovate. Their customer service team therefore also makes intensive use of Trustpilot to ensure and improve customer satisfaction. Internally, feedback is always taken up to continuously improve both products and services.
Because they are committed to improving the lives of dogs and their owners, each product is carefully composed and thoroughly tested, so that they only offer the very best for all furry friends. Innovation is the driving force behind their work, and they continue to challenge themselves to grow and improve their products.
The insights they gain from Trustpilot are therefore of incalculable value.
“With Trustpilot, we have even better insights into the evolution of our scores per product (for example from 4.3 out of 5 to 4.7 out of 5). Due to the specific feedback, it helps our research and development enormously and this also allows us to always know what the next focus point should be in terms of product optimization.” - Nicolas Buysschaert - Co-Founder, DogSuppy
At DogSuppy, they strive to create a community of dog lovers who inspire and support each other. Together with the feedback from the community, they build a world where every dog is healthy, happy and loved.
